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Below are detailed descriptions of most "standard ad formats". If you do not see a format you are interested in supplying please contact a representative for details regarding specifications.
|Type||Size||Position||Creatives||Max File Size|
|Large Block||Center of Page above the fold||
|Leaderboard||Above the footer||
|Regular Banner Ads||Header of site||
|Skyscraper||Right or left nav bar||
|Block Ads||Right or left nav bar||
Flash Banner Ad Specifications:
If you are interested in advertising with flash banners, please supply your flash creative according to specifications listed below.
Required File Formats
Default Backup Image for all
ALL FLASH CREATIVE MUST INCLUDE
.FLA source File (including any non-standard fonts used in this file. This will allow the creative to be quickly updated or corrected if there are any technical issues)
18fps or lower; 12fps standard recommendation
Provide creative in Flash 5 and above compatible. (Flash 8 is recommended due to compatibility issues with IE 7 browser)
In order to click track Flash Creative, a "getURL" command and the token clickTag must be used in place of the click-through URL Flash File and MUST open in a new window ("_blank").
Please set the Actionscript in the button layer as shown below:
If the button is in a sub-movie clip and not in the main movie, use:
Standard Recommendation: Use an invisible button layer matching the size of the creative with the following code: (inv_btn indicates the invisible button)
FLN will not accept flash creative that is not compliant to the requirements listed above.
If you have questions or concerns regarding Flash Banner Ads, please contact a representative at
First Light Net and they will be happy to assist you.