BigFishTackle.Com Announces Acquisition of TheOutdoorlodge.Com

Solidifies BigFishTackle.Com and its network of over 95 fishing and outdoor related websites as the Leading consumer resource for outdoors information and the most aggressive resource for outdoor companies to promote their products and services.

California, May 9 (PRWEB) -- BigFishTackle.Com (A Predatorial Advertising Associates L.L.C. web site), the leading web site of the niche vertical fishing, hunting, and outdoors today announced the acquisition of TheOutdoorLodge.Com (and 5 additional domain names), a site that connects outdoor enthusiasts with the information, articles, resources to assist them in their pursuits of fishing, hunting, outdoor survival skills, winter sports and off road excursions. TheOutdoorLodge.Com will continue to operate as an independent web site with the addition of cross promotion between BigFishTackle.Com and other network sites.

BigFishTackle.Com the undisputed leader in bringing free fishing information and user services to the internet since 1998 (with as many as 907,000 unique anglers visiting the site in a single month -Top9.Com-) is very excited about the diversity and additional services the acquisition offers its users. “Adding the TheOutDoorLodge.Com model to our proven formula compliments the interests of our current demographic, diversifies the many services we already offer, and creates an unprecedented opportunity for our advertisers to even further qualify the targeted demographic they are seeking for their ad campaigns. This is a very exciting time for us.” stated Mike Hodgdon, V.P Operations for Predatorial Advertising Associates L.L.C.

Through TheOutDoorLodge.Com users can read articles, search resources, tips, free features and much more. TheOutDoorLodge.Com has an Alexa.Com rating of 35,000 qualifying it as one of the most active outdoor portals on the internet.

Hodgdon said, "The scale and scope of the TheOutDoorLodge.Com platform enables our network to better serve the outdoorsman and the company wishing to reach these companies via advertising. Additionally this will be an important component of our expanding Business to business offering."

Jeremy Henricks, founder and CEO of TheOutDoorLodge.Com who will continue in his position following the acquisition commented, "I am pleased that The Outdoor Lodge has joined one of the largest fishing and outdoor-related networks on the Internet,". "With the amount of reach that Big Fish Tackle provides we can bring the rich content and features of The Outdoor Lodge to a wider audience of outdoor enthusiasts."

The acquisition, in its closing stages now was a cash purchase for an undisclosed amount. Other financial terms were not released.

About BigFishTackle.Com.

A wholly owned web site property of Predatorial Advertising Associates L.L.C. Founded in 1998 and based in Huntington Beach Cal., BigFishTackle.Com is the leading network of niche vertical fishing sites for users and marketers. The network includes more than 95 fishing and outdoor highly targeted web sites and domain names. Each vertical niche provides a comprehensive customer experience including the Internet's best link directories, original content, community features, Daily Fishing Comics and The Outdoor Retailers Showcase for site visitors interested in finding the hottest deals for gear from other on-line retailers. Media Metrix (December 1999) ranks as the largest fishing news, information and entertainment Web property in the world. BigFishTackle.Com offers a wide variety of advertising packages for outdoor companies to maximize their promotional opportunities. The site is able to offer unprecedented advertising opportunities for outdoor recreation companies by maximizing the tremendous amount of traffic the site receives. More information on the company can be found on its Web site at

About TheOutDoorLodge.Com Founded in 2000 and based in Springfield, Oregon., TheOutDoorLodge.Com has evolved from a single resource for hunters into one of the most comprehensive resources and online communities for hunting, fishing, winter sports, off road vehicles, and other outdoor-related sports. In fact, the site welcomes all outdoor enthusiasts, whether it's the wildlife or outdoor photographer who spends countless hours taking breathtaking shots, the hunter who wakes up early in the morning to head into the woods, the angler who slips into a nearby river to catch a trophy bass or trout, the occasional or dedicated offroad nut, or the extreme sports enthusiast.

For businesses, The Outdoor Lodge provides business services such as pay per click advertising, promotion (Outdoor Newsflash, reviews, sweepstakes, web rings, top sites), directories, store listings, and more.