First Light Net launches Fishing.Net in time to offer advertising placement for clients attending ad:tech show

First Light Net launches Fishing.Net in time to offer advertising placement for clients attending ad:tech show

Colorado Springs CO – April 8, 2008 – First Light Net, a provider of targeted internet advertising for the fishing, hunting, sports & outdoor industries, has launched Fishing.Net, adding to its network of over 350 outdoors related websites. Fishing.Net, a social networking website aimed at the fishing and outdoors demographics, offers networking, blogs, and a variety of web technologies aimed at engaging this demographic. According to information from the newest National Survey of Fishing, Hunting, and Wildlife-Associated Recreation, 87.5 million Americans spent more than $122 billion in 2006 on wildlife-related recreation.

“Fishing.Net will be another great opportunity for us to provide value to our advertising clients, while offering anglers their own social networking platform,” said Michael Hodgdon, COO of First Light Net. “Many members of this demographic have little exposure to standard social networking websites, and we look forward to bringing them a social networking platform that caters to their interests.”

The domain name, acquired earlier this year was aggressively developed to coincide with the ad:tech San Francisco Show to allow clients and potential clients the first opportunity for advertising inventory on Fishing.Net.

“We wanted to be able to discuss this tremendous opportunity face to face with our clients and potential clients at ad:tech. Although only recently launched earlier this month, we will begin aggressively promoting it throughout our network of over 350 outdoors web sites later this week.”

First Light Net has been active in the online outdoor community since 1996.

About First Light Net
First Light Net (FLN) (a trademark of Predatorial Advertising Associates L.L.C.) is an online marketing and advertising company that specializes in serving the fishing, hunting, outdoor and sports industries’. FLN maintains one of the largest self-owned online networks of outdoor related vertical niche websites, including the largest fishing network on the internet. They offer clients a wide range of services including banner advertising, featured "Retailer Showcase" ads, Pay Per Click advertising, textual ads, targeted opt in email marketing, and newsletter sponsorship. To learn more about First Light Net and the opportunities they offer, visit

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit