In an effort to provide a very focused network of professionals in the online "outdoor Industries", First Light Net is proud to announce the launch of the "Online Outdoors Industry Professionals Group" on LinkedIn (an online network of more than 30 million experienced professionals from around the world).

Large majorities of hunters and anglers say they are more likely to buy products from companies that support wildlife and fisheries conservation efforts, according to a recent survey.

Hunters and anglers also perceive specific firms as being particularly strong in their support for conservation.

Large majorities of hunters and anglers say they are more likely to buy products from companies that support wildlife and fisheries conservation efforts, according to a recent survey.

Hunters and anglers also perceive specific firms as being particularly strong in their support for conservation.

First Light Net Announces IAB Compliance in Three Key Internet Advertising Categories

Colorado Springs CO – October 7, 2008 – First Light Net, a provider of targeted internet advertising for the fishing, hunting, sports & outdoor industries, has been awarded three seals of compliance from the Interactive Advertising Bureau (IAB). The seals represent First Light Net’s commitment to conforming to the IAB’s published standards and best practices in the areas of Rich Media Creative, Digital Video In-Stream Ad Format, and Universal Ad Package (UAP).

FLN Tournament Shirt- Although not exactly "BIG" news I couldn't resist posting it. We recently designed some Fishing Tournament shirts for the upcoming ICAST Show. I really think they turned out great and wanted to share them with you all.

Although not exactly "BIG" news I couldn't resist posting it. We recently designed some Fishing Tournament shirts for the upcoming ICAST Show. I really think they turned out great and wanted to share them with you all.

In a recent article entitled "Industry click fraud rate down for Q1" author Mary Huurn outlines recent Q1 click fraud stat reports as published by Click Forensics. According to that article Pay Per click fraud rates have dropped to 16.3% and fraud rates for content networks dropped to 27.8%. More specifically the average click fraud rate of pay-per-click advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 27.8%.

First Light Net launches Fishing.Net in time to offer advertising placement for clients attending ad:tech show

First Light Net www.firstlightnet.com, a provider of targeted internet advertising for the fishing, hunting, sports & outdoor industries, has been honored with two prestigious awards in the Web Marketing Association’s 2008 Internet Advertising Competition (IAC). First Light Net won with two of its popular email campaigns based on quality of information and overall presentation. The IAC awards program recognizes excellence in online advertising. The winning entries can be viewed on the First Light Net website (http://www.firstlightnet.com/newsletter_archive).