General Specifications

Below are detailed descriptions of most "standard ad formats". If you do not see a format you are interested in supplying please contact a representative for details regarding specifications.

Type Size Position Creatives Max File Size
Large Block Center of Page above the fold
  • Video, Flash, GIF, JPG
  • Animation: 15 seconds
50 kilobytes
Leaderboard Above the footer
  • Flash, GIF, JPG
  • Animation: 15 seconds
50 kilobytes
Regular Banner Ads Header of site
  • Flash, GIF, JPG
  • Animation: 15 seconds
50 kilobytes
Skyscraper Right or left nav bar
  • Flash, GIF, JPG
  • Animation: 15 seconds
50 kilobytes
Block Ads Right or left nav bar
  • Flash, GIF, JPG
  • Animation: 15 seconds
50 kilobytes


Flash Banner Ad Specifications:

If you are interested in advertising with flash banners, please supply your flash creative according to specifications listed below.

Flash Specifications
Required File Formats

Default Backup Image for all
Flash Creative is Required:


All flash creatives require the use of a backup image that is the same dimensions as the Flash creative. The backup image will display instead of the Flash creative for users who do not have a Flash Player enabled. Only one backup creative per ad format is needed.

 

ALL FLASH CREATIVE MUST INCLUDE
CLICK TRACKING

.SWF file(s)

 

.FLA source File (including any non-standard fonts used in this file. This will allow the creative to be quickly updated or corrected if there are any technical issues)


18fps or lower; 12fps standard recommendation


Provide creative in Flash 5 and above compatible. (Flash 8 is recommended due to compatibility issues with IE 7 browser)

Click Tracking

In order to click track Flash Creative, a "getURL" command and the token clickTag must be used in place of the click-through URL Flash File and MUST open in a new window ("_blank").

Please set the Actionscript in the button layer as shown below:

on (release) {
getURL(clickTag,"_blank");
}

If the button is in a sub-movie clip and not in the main movie, use:

on (release) {
getURL(_root.clickTag,"_blank");
}

Standard Recommendation: Use an invisible button layer matching the size of the creative with the following code: (inv_btn indicates the invisible button)

inv_btn.onRelease = function () {
getURL (_root.clickTAG,"_blank");
};

FLN will not accept flash creative that is not compliant to the requirements listed above.
If you have questions or concerns regarding Flash Banner Ads, please contact a representative at
First Light Net and they will be happy to assist you.