General Specifications
Below are detailed descriptions of most "standard ad formats". If you do not see a format you are interested in supplying please contact a representative for details regarding specifications.
| Type |
Size |
Position |
Creatives |
Max File Size |
| Large Block |
|
Center of Page above the fold |
- Video, Flash, GIF, JPG
- Animation: 15 seconds
|
50 kilobytes |
| Leaderboard |
|
Above the footer |
- Flash, GIF, JPG
- Animation: 15 seconds
|
50 kilobytes |
| Regular Banner Ads |
|
Header of site |
- Flash, GIF, JPG
- Animation: 15 seconds
|
50 kilobytes |
| Skyscraper |
|
Right or left nav bar |
- Flash, GIF, JPG
- Animation: 15 seconds
|
50 kilobytes |
| Block Ads |
|
Right or left nav bar |
- Flash, GIF, JPG
- Animation: 15 seconds
|
50 kilobytes |
Flash Banner Ad Specifications:
If you are interested in advertising with flash banners, please supply your flash creative according to specifications listed below.
Flash Specifications |
Required File Formats |
Default Backup Image for all
Flash Creative is Required:
All flash creatives require the use of a backup image that is the same dimensions as the Flash creative. The backup image will display instead of the Flash creative for users who do not have a Flash Player enabled. Only one backup creative per ad format is needed.
ALL FLASH CREATIVE MUST INCLUDE
CLICK TRACKING |
.SWF file(s)
.FLA source File (including any non-standard fonts used in this file. This will allow the creative to be quickly updated or corrected if there are any technical issues)
18fps or lower; 12fps standard recommendation
Provide creative in Flash 5 and above compatible. (Flash 8 is recommended due to compatibility issues with IE 7 browser) |
Click Tracking |
In order to click track Flash Creative, a "getURL" command and the token clickTag must be used in place of the click-through URL Flash File and MUST open in a new window ("_blank").
Please set the Actionscript in the button layer as shown below:
on (release) {
getURL(clickTag,"_blank");
}
If the button is in a sub-movie clip and not in the main movie, use:
on (release) {
getURL(_root.clickTag,"_blank");
}
Standard Recommendation: Use an invisible button layer matching the size of the creative with the following code: (inv_btn indicates the invisible button)
inv_btn.onRelease = function () {
getURL (_root.clickTAG,"_blank");
};
|
FLN will not accept flash creative that is not compliant to the requirements listed above.
If you have questions or concerns regarding Flash Banner Ads, please contact a representative at
First Light Net and they will be happy to assist you.